How to develop a mobile app without stress and headache

Figures show that more than 80% of clients are not happy with results they get from software developers.

Why does this happen?

Let us first see how clients and developers communicate before they decide to begin working on a project.

Everything usually starts with the question “Well, here is what we need developed, can you tell us what the overall budget is going to be?”

Usually developers ask for a technical requirements document. If there is none, a developer works with a client to produce one.

Then, based on the technical requirements document, the budget is calculated and provided.

Here a client either agrees or contacts another developer and the process repeats.

So far so good?

Actually, the result is going to be far off from what the client expects.

Therefore, the full picture then really looks like this:

You may ask why?

In reality, it is an entirely wrong idea to begin the development process with a technical requirements document and a budget calculation.

This is because a complex mobile application is not just a list of functions.

It is a new part of the customer’s business model.


To start working on a project with the list of functions is a bad approach. Instead, ask key business questions:

  • Who will use the product?
  • What problems will the application solve?
  • How this solution will solve user problems better than the existing methods?
  • How will the business model function after the new solution is integrated?


This is exactly why our development process looks completely different:

We draw detailed business logic at the first stage because we do not need another fancy application with a list of functions. What we need is a solution for the real business needs.

In our experience, a client’s product vision almost always dramatically changes during this first stage. Because having the business model in focus instead of a list of application functions from the beginning forms a much clearer vision.

Functionality, architecture and technology stack are selected only after drawing the detailed business logic.

To underline, the stage of drawing business logic is essential as it determines the future success of the product by 70-80%. Therefore, at this stage of the development our managing partners work directly with clients.

Being owners of several businesses (including a marketing agency) and having entrepreneurial experience of more than 20 years, our managing partners bring a high level of expertise to the table.

Here are some examples of our projects:

Online auto parts mobile application

Changing the model of how the client makes an order

Initial situation:

The spare auto parts buying process is a challenging task. This is because there are genuine and non-original auto parts available to buy.

Read more

An application for merchandising display quality control at supermarkets

New quality control approach for products displayed on shelves

Initial situation:

Today, producers who work with retailers have to employ numerous merchandisers to ensure quality control for their products displayed at stores.

Read more

An Application That Speeds Up Check-In & Gangway by 5 Times

Initial Situation:

The check-in process is the critical stage when boarding a cruise liner. It entails companies to check each passenger’s ticket.

Read more

How much the development of a mobile application could cost?

Naturally, projects vary in difficulty and size.

Our experience shows that a release of a moderately complex mobile application takes 3-5 months and costs from 50 000 Euros upwards.

The precise budget estimate is provided after the stages of drawing business logic and determining architecture and functions of the application. 

Now, if you share our views and approach, feel free to contact us to get a free consultation and analysis.

After the consultation, you will get a better picture of possible directions to realize your project ideas.

We have extensive experience in mobile application development. After all, we have been working in this field for 17 years – in fact, since the moment of the creation of the mobile app industry.

The qualified advice you will receive from us can be used to work with any contractor (not necessarily with us).
The consultation is free 🙂